LFW: J.W. Anderson

LFW: J.W. Anderson

Posted by on Feb 23, 2016 in Blog | No Comments

At last year’s British Fashion Awards, J.W. Anderson secured his place in the London fashion scene by being the first ever designer to win both designer of the year for the men’s and womenswear categories. Once again he proved himself worthy of the award this season. J.W. Anderson presented his collection with a quote by […]

LFW: Sibling

LFW: Sibling

Posted by on Feb 23, 2016 in Blog | No Comments

Sibling presented a 1980’s inspired daytime disco collection with a palette of blue, lilac, yellow, metallic, sequin patterns and black. Designers Cozette McCreery and Sid Bryan aimed to bring “a bit of sparkle” to daily life, so used metallic lurex yarns to form a collection of nightclubbing attire. A big inspiration for their collection was […]

LFW: DAKS

LFW: DAKS

Posted by on Feb 22, 2016 in Blog | No Comments

DAKS presented a very dark and mysterious collection which reminded of a Victorian-inspired gothic romance. Designer Filippo Scuffi created sleek silhouettes with a colour palette consisting in many shades, tones and reflections of black and finished the look with low buns on each model’s head. Notable was also the variety of fabrics including wool velvet, […]

LFW: Eudon Choi

LFW: Eudon Choi

Posted by on Feb 22, 2016 in Blog | No Comments

Eudon Choi’s AW16 collection was an exciting one with a lot  of diversity in cuts, prints and colours. He was inspired by abstract artists like the female painters Saloua Raouda Choucair and Helen Frankenthaler. He was drawn to their art because it makes no attempt to depict an accurate representation of a visual reality but […]

LFW: Felder Felder

LFW: Felder Felder

Posted by on Feb 22, 2016 in Blog | No Comments

The brand Felder Felder, by twin sisters Daniela and Anette Felder, presented their Autumn/Winter 2016 collection at the Freemasons Hall. The collection was infused with their signature rock and roll look; meaning lots of metallics, high-slit skirts, chainmail-effect fabric and, biker pants and jumpsuits. The key message of the collection was one about environmental issues. […]

LFW: Edeline Lee

LFW: Edeline Lee

Posted by on Feb 22, 2016 in Blog | No Comments

It’s was packed at the Vinyl Factory in London where Edeline Lee presented her Autum/Winter 2016 collection. It was the second season on the official London Fashion Week scheme. Her collection started with the idea of a return to simplicity. “I think we are all feeling the need to simplify, pull back, minimise, declutter, underexpose, […]

Feast in the Middle East

Feast in the Middle East

Posted by on Jan 7, 2016 in Blog | No Comments

With just a few days until Eid or hours before a family wedding, the wealthy women from Qatar, Saudi-Arabia or Dubai don’t hesitate when they purchase a £ 20,000 pound couture gown by Valentino or Chanel. While they are putting large sums of cash over the counter, these women won’t forget to accessorize their look with […]

What happened with respecting our women?

What happened with respecting our women?

Posted by on Jan 6, 2016 in Blog | No Comments

For years I thought that the numbers about sexual violence and rape were decreasing in Europe but I guess I was wrong. Apparently a large group of men in Germany felt the need to sexually harass women on New Year’s Eve and in one case even rape a woman. When I heard this news I was […]

Welcome to Freya Magazine

Welcome to Freya Magazine

Posted by on Dec 30, 2015 in Blog | No Comments

I’m very excited to welcome you to Freya, a new magazine that explores current issues through fashion. Filled with inspiring, unique and intelligent content, the magazine is attractive both visually and substantively. Freya’s first issue will evolve around Muslim modest dress, exploring everything from the rise of Islamic sportswear to Europe’s obsession with the face-veil. Through […]